The Cement Mnaufacturers’ Association actively collaborated with the Government of India in the Swachhata hi Seva campaign from September 11 till October 27, 2019. CMA and the Member Companies partnered with the Ministry of Jal Shakti, of Housing and Urban Affairs, of Environment, Forest and Climate Change and the Department for Promotion of Industry and Internal Trade. The first phase from September 11 to October 2, 2019 was about creating awareness against single use plastic in India. CMA and the Member Companies sensitized about 2.25 lakhs people through 545 activities in 377 villages across 17 states of India supplemented with Plastic Ravana initiative, radio jingles and school initiatives. The second phase involved actual disposal of plastic waste at the cement plants. Over the period of October 2 to October 27, 2019, CMA Member Companies helped dispose of 7.6 lakh tones of plastic waste.