September 2019 onwards

Awareness campaign against single use plastic in schools

Taking the Swacchata hi Seva campaign further, CMA launched an initiative to spread the word against single use plastic amongst the schools in Delhi and NCR. This was done through story telling sessions and with short films created using our mascot Ravi, who is a superhero educating people on various environmental issues.

The children of today are our new brand ambassadors of change in the making. The response from schools was enthusiastic, the children were involved and participative.

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