Cement, Energy & Environment

incorporate rag pickers into his workforce, but to treat them like any corporation would its employees. He pays Rs 65,000 a month in the form of rent for two plots of land on which he has built 74 living units. Each of these comes with electricity and access to common toilets and water taps. Any health costs are taken care of by Ecowise. "Ten-15 per cent of my profits go into supporting my employees," says Thapar. The salary per person starts at Rs 9,000 and can go up to Rs 30,000. This means that any one family has the opportunity to make up to Rs 55 ,000. This has translated into good relationships with his workers . Thapar hasn't experienced chronic strikes that have hobbled waste management companies such as A2Z in cities like Kanpur. Still, while it took four years for Ecowise to grow to Rs 1 crore in revenues, it took six years to break even. Then came a windfall of contracts from the Noida Authority, which propelled the company's revenues to Rs 5 crore in just a year. Thapar says it will take another 10 years for the company to try and grow into a national one with targeted revenues of~ 100 crore . Thapar's relative success comes from his ability to devise and operate an "umbrella model"- an end-to-end approach, focusing on transportation, segregation, treatment and disposal, which span all aspects of the value chain. Here, revenue streams are leveraged during collections (fee-based, from households, malls, hotels), segregation and disposal (contract from Noida Authority) and the sale of recyclables and scrap to industry. Yet, Ecowise's growth didn't come easy. After putting Rs 15 lakh of his own money into buying a Tata Ace and a few carts seven years ago, Thapar had to build the business systematically by understanding it from ground-up. This meant figuring out the various roles the kabadi syndicate, sweeper syndicate and the residents welfare associations (RWA) play in the business. His biggest obstacle? "The mindset of Indians," he says, pointing to a large house in Noida housing an Audi A6 that costs around Rs 40 lakh. "They've been refusing to pay Rs 30 a month for their trash collection." "There is a typical middle class attitude against the working class, and even more so against those working in garbage," says Lakshmi Narayanan, who was responsible for unionising the ragpickers in Pune and fought hard to have them formally incorporated into the city's labour force. In 2008, about 2,500 of them were officially contracted by the municipal authority in the city to collect trash from 400,000 households, where each worker would have a fixed catchment area of 150-250 households. Around Rs 4,500 is generated from household 'user fees' per month per worker, while another Rs 4,000 per individual is made selling recyclables. Today, they have identity cards, safety equipment and spiffy, blue uniforms. "They've seen a huge increase in the quality of their lives with reduced hours, less stress, and better wages. They can now live with dignity," adds Narayanan. This is enough proof for both municipalities and companies that a solution to incorporate rag pickers is readily at hand. Now, all that is required is the will to bring about change. Courtesy: Business Standard, May 28, 2013 India Country Profile NO WORRIES FOR ANDHRA PRADESH CEMENT INDUSTRY The cement industry in Andhra Pradesh is expected to be least impacted by the creation of Telangana. This industry in the state is predominantly concentrated in the Telangana Region , which has most of the limestone deposits. In fact, the units located in the region have easily access to the market of Karnataka and Maharashtra. The basic building material can also drive the growth and infrastructure development in the new state, analysts feel. The cement industry in Andhra Pradesh, one of the largest in the country, has around 40 units, with an installed capacity of about 55 million tones. Interestingly, international major such as CRR of Ireland, ltalicement, Vicat of France all have presence in the state. The industry compensation is also well balanced with the presence of big players such as UltraTech, Zuari, India Cements, Jaypee, JSW, Orient, Kesoram, Madras Cement. Also present are units promoted by coastal Andhra Pradesh industrialists like KCP, Anjani, Hemadri, Rain Group, DCL and NCL to name a 24