Cement Energy Environment

18 In addition to the above, A 3 &Co can see an attractive opportunity that is linked to Digital Maturity which can contribute almost equally if not more than point #5, this Opportunity is Distribution Mastery ; that will not only support zero-carbon cement, it will also benefit the cement industry bottom lines and consequently positively impact the kg CO 2 /USD KPI in cement industry. We believe that Cement industry can make a difference by implementing Digital Maturity in several dimensions related to Sales, Marketing, CRM & Distribution through an end-to-end use of Strategic Value Assessment (SVA) techniques to manage its distribution network.