Cement, Energy and Environment

ini a ves of companies. This apparent influence of gaining visibility and branding exercise o en leads many nongovernmental organiza ons to involve themselves in event-based programs; in the process, they o en miss out on meaningful grassroots interven ons. f. Narrow Percep on towards CSR Ini a ves - Non- governmental organiza ons and Government agencies usually possess a narrow outlook towards the CSR ini a ves of companies, o en defining CSR ini a ves more donor-driven than local in approach. As a result, they find it hard to decide whether they should par cipate in such ac vi es at all in medium and long run. g. Lack of Consensus on Implemen ng CSR Issues - There is a lack of consensus amongst local agencies regarding CSR projects. This lack of consensus o en results in duplica on of ac vi es by corporate houses in areas of their interven on. This results in a compe ve spirit between local implemen ng agencies rather than building collabora ve approaches on issues. This factor limits company's abili es to undertake impact assessment of their ini a ves from me to me. h. Lack of professional team - The company should have a dedicated CSR division with well trained, qualified and experienced professionals from social science and with sectoral exper se i.e. Social Work, Sociology, Rural development and Development Studies, agriculture, health, PR, communica on and management background for be er planning, implementa on and evalua on of CSR ini a ves. 4. Discussion and Conclusions This ar cle examines the evolu on of CSR guidelines in India and roles of different governmental bodies/agencies in evolu on of CSR in India. It also analyzes Indian Government's interven on in CSR, to evaluate government policy and studie and examine the role of MoEF and Ministry of mines in strengthening and deep roo ng of CSR development process. Authors also try to make an understanding on challenges of CSR in India. The evalua on of the ini a ves made and implemented by the government yielded the following – · The government has made its inten ons clear towards CSR by providing, a slew of policies to spur businesses, in both the public and the private sector, into playing a greater role in the social and economic development of classes that have been unable to reap the benefits of growth and development that many other sec ons have availed. The Indian Government's CSR policy can be, therefore, linked to inclusive and sustainable development. · The analy cal module employed gives a holis c view of the development of the corporate responsibility policies of the government as well as the different actors involved. The approach adopted by the government can be classified into two categories – obligatory (MCA, 2013; DPE, 2013; SEBI, 2011) and voluntary (MCA, 2011a). The present public policy on CSR provides a framework for their implementa on in terms of the role the company leadership can play in formula ng CSR policies and spreading awareness in the organiza on, embedding the principles into the core values of the organiza on and stakeholder engagement. CSR repor ng, emphasized by a business responsibility-repor ng framework is a step towards transparency that can help assess the impact of an organiza on's social and environmental ini a ves be er. 38